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Major support to .london, more than 200.000 are planning to sign up for this new gTLD


The new .london, which will be released the next 29th April has got a massive support from the local companies. More than 200.000 small businesses are willing to sign up to register .london domain names.

Almost half said they would be doing it because they were “proud to be a London-based business”, while 41 per cent said it was because it would help customers find them more easily.

Skepticism about this major event is as well in mouth, and some of the big brands said that they would buy one of the new addresses but there had been less certainty about the level of enthusiasm among smaller companies.

The poll of just over 1,000 businesses of fewer than 50 staff was carried out by YouGov for the Mayor’s promotional body London & Partners. Its chief executive Gordon Innes said : “This is an incredible response from London’s small business community, which sees .london as an opportunity to claim a new web address uniquely associated with our city’s powerful brand.”

Nick Miller, chief executive of Greenwich-based Meantime Brewing Company, said his firm will even launch a limited-edition “dot London” lager to mark its new domain name.

Capital-based businesses will have a three-month “exclusivity period” to register domain names before they are thrown open to auction.

Source : Standard.co.uk

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